In a Word

Don’t look now, folks, but science is on the rise, according to Merriam-Webster, which has crowned a new word king for 2013: science.

ScienceRulesRather than settling for the more traditional (not to mention highly subjective) pulse measurement of popular culture method, officials at Merriam-Webster went with metrics a little nearer and dearer to our disciplinary hearts: analytics gleaned from actual online searches at The word with the greatest increase in look-ups — a whopping 176 percent, mind you — was science.

We have arrived, but now, the real work toward maximizing this opportunity begins — in true finals week fashion with a pop quiz: What are your ideas on how to get people hooked on science and related lifelong learning? Inquiring minds clearly want to know.

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